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• Sales Rank: #4821820 in Books
• Published on: 1994
• Binding: Paperback

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Ebook Marketing Research with SPSSBy Patrick De Pelsmacker, Patrick Van Kenhove, Wim Janssens, Katrien Wijnen

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Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.   

• Sales Rank: #2421620 in eBooks
• Published on: 2010-02-22
• Released on: 2010-02-22
• Format: Kindle eBook

From the Back Cover

Marketing Research with SPSS

 

Wim Janssens

Katrien Wijnen

Patrick De Pelsmacker            

Patrick Van Kenhove

 

In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice.

 

Whether at undergraduate or graduate level, students are often required to analyse data, in methodology and marketing research courses, in a thesis, or in project work. Although they may have a basic understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap by offering a introduction to marketing research techniques, whilst simultaneously explaining how to use SPSS to apply them. 

 

About the authors

 

Wim Janssens is a researcher at the University of Antwerp, Belgium.

 

Katrien Wijnen is a post-doctoral researcher at the University of Ghent, Belgium.

 

Patrick De Pelsmacker is professor of marketing at the University of Antwerp, Belgium and part-time professor of marketing at Ghent University.

 

Patrick Van Kenhove is professor of marketing at the University of Ghent, Belgium.

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Download Ebook Vermis op Allesverloren (Afrikaans Edition)By Anchien Troskie

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"Die rykes kyk na mekaar, die armes moet na hulleself omsien. Of alle klein dorpies dit doen, weet ek nie, maar Allesverloren doen dit beslis. Aanmekaar. En die ergste van alles is dat hulle dit nie eens meer agterkom nie. Dit word net van geslag tot geslag so aangegee. Jy raak gewoond daaraan om saam met jou kliek te swem om bo te bly. Ek dink tannie Erta het moeg geraak vir swem. En omdat sy verkies het om anders te leef, het hulle haar verwerp."Wanneer Melinda een oggend opstaan, het haar tante Erta eenvoudig spoorloos verdwyn. Hoekom lê die skêr, verf en karton nog op die kombuistafel asof sy onderbreek is? Waarom het sy nie ’n briefie gelos soos sy altyd maak nie? Jare gelede is Erta deur die dorpenaars as ’n heks gebrandmerk oor haar kruierate en eksentrieke gedrag, veral nadat Oudominee begin het met sy vendetta teen haar. Melinda vermoed onraad en al plan wat sy het is om Barrie Barnard, privaatspeurder en buitestander, in te roep om Erta te vind voor dit te laat is.

• Amazon Sales Rank: #661047 in eBooks
• Published on: 2014-09-14
• Released on: 2014-10-05
• Format: Kindle eBook

About the Author Dis ek, Anna is in 2004 onder Anchien Troskie se skuilnaam, Elbie Lötter, uitgegee. Die roman word oornag 'n blitsverkoper en verower in 2005 die Nielsen Booksellers' Choice-toekenning. It's Me, Anna, vertaal deur Marianne Thamm, word in dieselfde jaar uitgegee, en daarna volg uitgawes in Nederland, Finland, Slowenië, Thailand en Engeland. Nooit is 'n lang, lang tyd verskyn in 2008, dié keer onder Troskie se eie naam, en daarna volg Die besoeker in 2010. In 2012 word die vervolg van Dis ek, Anna in Afrikaans en Engels as Die staat teen Anna Bruwer en The State vs Anna Bruwer begroet met dawerende sukses. Anchien woon saam met haar man op 'n plaas in die Oos-Kaap.

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Download Rise of the Machines: A Cybernetic History

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}

Audible Audiobook

Listening Length: 12 hours and 59 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Highbridge, a division of Recorded Books

Audible.com Release Date: June 28, 2016

Whispersync for Voice: Ready

Language: English, English

ASIN: B01GF59VW6

Amazon Best Sellers Rank:

Although the book is very well written and is particularly good on the relations to war (The author is a professor of War Studies.) as well as the counterculture. However, there are some surprising lacunae in the early story of cybernetics. The author mentions that Ampere was the first to use the word (very little known), but he doesn't discuss James Clerk Maxwell on the governor, which Wiener himself discusses concerning his choice of the term.Cybernetics: Second Edition: Or the Control and Communication in the Animal and the Machine, p. 11 The most surprising omission of a sources is the lack of use of Steve Heim's John von Neuman and Norbert Wiener: From Mathematics to the Technology of Life and Death, John von Neumann and Norbert Wiener: From Mathematics to the Technologies of Life and Death and Constructing a Social Science for Postwar America: The Cybernetics Group, 1946-1953. Perhaps Heims' opposition to nuclear arms rubbed the author the wrong way.

So much information arranged so that I could somewhat understand the developments in this field. Can't help but admire and appreciate the explorers of this field that shapes the world we live in today.

This is a superb book. Rich in detail, sweeping in scope, the author is always in complete control of his material. I knew many of the individual pieces of this story, but Rid place them all in an illuminating context. Well worth reading--and returning to read again.

It took a few days to make inroads into this book, but once the narrative got to the 70s and 80s I was staying up late to read more. The story ends up recounting a grand narrative of technological determinism, but in a way that never feels kitschy (a remarkable achievement given that the story hinges on a bunch of ancient tech). Highly recommended to anyone who has any interest in the subject.

Excellent Book, well researched and written.

A prophetic history.....

This book is an extensive discussion of the historical aspects of how man and machine were integrated. The rise of the machines was driven by the Second World War and the Germans rise to a technological power during the war. Wars seem to be the catalysts for technological advancements for integrating men and machines to a more integrated relationship.

There is a lot of info in the book, (parts of which could be a spy thriller) but what is meant by "A Cybernetic History"? It seemed much too disjointed at too many junctures to follow what was actually trying to be written. Still scratching my head. (I have a degree in computer science and taught it in high school for a number of years. Was a reader for the APCS exams)

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Free Download William E.Prentice Principles of Athletic Training-A Competency-Based ApproachBy William Prentice

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• Sales Rank: #3626005 in Books
• Published on: 2012-04-19
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.20" w x 8.00" l, 4.10 pounds
• Binding: Loose Leaf
• 928 pages

About the Author
William E. Prentice, Ph.D., PT, ATC, Professor, Coordinator of Sports Medicine Specialization Department of Physical Education, Exercise and Sports Science, University of North Carolina Chapel Hill, North Carolina.

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Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a "digital divide." Technology and Social Inclusion moves beyond the limited view of haves and have-nots to analyze the different forms of access to information and communication technologies. Drawing on theory from political science, economics, sociology, psychology, communications, education, and linguistics, the book examines the ways in which differing access to technology contributes to social and economic stratification or inclusion. The book takes a global perspective, presenting case studies from developed and developing countries, including Brazil, China, Egypt, India, and the United States.

A central premise is that, in today's society, the ability to access, adapt, and create knowledge using information and communication technologies is critical to social inclusion. This focus on social inclusion shifts the discussion of the "digital divide" from gaps to be overcome by providing equipment to social development challenges to be addressed through the effective integration of technology into communities, institutions, and societies. What is most important is not so much the physical availability of computers and the Internet but rather people's ability to make use of those technologies to engage in meaningful social practices.

• Sales Rank: #1291749 in Books
• Published on: 2004-09-17
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .50" w x 6.00" l, .84 pounds
• Binding: Paperback
• 274 pages

Review

An impassioned, thoughtful, and unique analysis of the digital divide that incorporates evidence from affluent and poor nations. Warschauer shows that social context, far more than hardware, shapes access to new technologies.

(Larry Cuban, School of Education, Stanford University)

The modern belief that new technologies hold the key to human progress seems to be sacrosanct. Mark Warschauer's compelling critique of technophilia offers a welcome corrective to this view. He emphasizes that new technologies are neither causes nor cures, shifting the emphasis to the social context in which such technologies appear. In so doing, he provides renewed energy for a reevaluation of the relation between technology and social inequality.

(Michael Cole, University Professor of Communication, Psychology, and Human Development, University of California, San Diego)

Any information professional who hopes to understand how information organisations contribute to social inclusion, or have the potential to do so, must read this seminal work [...] highly recommended for reflective information professionals worldwide, and for collections focusing on communications, social policy, development policy, education, and librarianship and information management.

(G E Gorman The Australian Library Journal)

About the Author

Mark Warschauer is Assistant Professor of Education and of Information and Computer Science at the University of California, Irvine, and founding editor of the journal Language Learning and Technology.

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Free Download Green to Gold: How Smart Companies Use Environmental Strategy

Free Download Green to Gold: How Smart Companies Use Environmental Strategy

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Green to Gold: How Smart Companies Use Environmental Strategy

Free Download Green to Gold: How Smart Companies Use Environmental Strategy

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Audible Audiobook

Listening Length: 10 hours and 54 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Brilliance Audio

Audible.com Release Date: January 12, 2009

Language: English, English

ASIN: B001PLNCYO

Amazon Best Sellers Rank:

This is one of the better books on the New Green Wave of sustainability sweeping across the business world (2006). It is written by two Yale profs who take a much more objective view of the successess - and failures - of companies who have launched into major sustainability initiatives. As such, it is a more credible assessment of the real value of sustainable business practices. It is well written with many case examples, factoids and stimulating discussion - as well as many "tools" for any company to size up their path ahead.Most books on the topic leave you with the idea that all is rosey and money when "doing the right thing" and developing more sustainable business practices. Not so here - you will find many examples of what HASN'T worked out according to expectations. Case-in-point Interface Floor Covering, a company whose case is in about every book on sustainability. Well, in their pursuit to reinvent the way carpeting is made and sold (many excellent eco-accomplishments), they totally musjudged the marketplace and assumed corporate customers would be happy to switch from buying carpeting (out of annual capital budget) to leasing it (out of monthly operating budgets). They ignored one of the great rules of "Green Marketing": Don't expect the customer to change behaviour to make green choices. So, this book brings these valuable lessons for all to learn and avoid repeating.This is a great book for VP, CEO, COO levels as it highlights the business case in a clear and compelling way and shows how, really, the business case for sustainability has been largely proven. Green to Gold is a quality, believable business book that will help especially managerial staff understand this topic in biz terms most known to them. It also gives some excellent but succict summaries of the top environmental problems that have led to unsustainable activity and how to savvily engage various stakeholders from Greenpeace to shareholder or employees asking tough questions.Also highly recommended is "A Necessary Revolution: How Organizations are Collaborating to Create a Sustainable World" by MIT's Peter Senge (2008).

Yes, money makes the world go 'round. Money can also help make it go green.That's the striking core message of this 2006 business tome, which spotlights the cause of environmentalism with a decidedly capitalist slant. At the core of capitalism's success, they say, is innovation. That same innovation, when applied responsibly by businesses of many types, has resulted in big gains against pollution, resource depletion, and other sustainability issues, often helping those businesses add to their bottom line.Authors Daniel C. Esty and Andrew S. Winston back up this central point with numerous examples of industries reaping the rewards of a green strategy, dating back to Toyota's milestone launch of the Prius hybrid in 1993. Not every earth-friendly idea is so rewarding, but even the hardest-cost items can be useful in demonstrating a corporation as a good citizen, something critical in the face of growing regulatory pressure and activist advocacy."No company can afford to ignore green issues," the authors write. "Those who manage them with skill will build stronger, more profitable, longer-lasting businesses - and a healthier, more livable planet."Two groups of people are likely to find this book not to their liking. One are the group that believe climate change - presented as a simple case of fact in this book - is the product of phony science. However, as I write this on an 85-degree day in April, many of these people would likely agree with me that in the world of stock markets particularly, perception is reality and there's little value now in digging one's heels in the ground and calling Al Gore names.The other group, interestingly, is hard-core environmentalists. "Green To Gold" is an eco-positive book, but its message will likely anger those who believe capitalism itself is the world's greatest environmental threat. Esty and Winston even go so far as to point out examples of where a green-first philosophy won't work for most businesses. Patagonia, for example, can charge more for its earth-friendly products because its a privately held company. For other businesses, as a Shell executive notes, the environment can be most effective as a "third button", not a reason for making a purchase in itself, but as a kind of feel-good value add.There is a good deal of repetition, PowerPoint graphics, and acronymic dross in "Green To Gold", which at least establishes that it is indeed a business book. It's a little too rah-rah at times, like about cap-and-trade, which is pure taxation and only helpful in the way it can hurt your competitor more than you. At one point, the authors suggest businesses should embrace even stricter regulations, after preparing themselves to meet those regs, in order to gain competitive advantage against their scrambling peers. There's a green strategy Gordon Gekko would have liked!I liked "Green To Gold" less for its message (no treehugger me!) than for the solid way it is presented. There's also useful information about how companies can foster an eco-friendly culture that will affect change within the organization, thus priming it for the tough regulatory stretch ahead. The fact is the world is taking green issues more seriously, and smart businesses need to stay ahead of this development. "Green To Gold" offers the kind of guidance that speaks to the comptroller as well as the dreamer.

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Green to Gold: How Smart Companies Use Environmental Strategy EPub
Green to Gold: How Smart Companies Use Environmental Strategy Doc
Green to Gold: How Smart Companies Use Environmental Strategy iBooks
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Green to Gold: How Smart Companies Use Environmental Strategy PDF

Green to Gold: How Smart Companies Use Environmental Strategy PDF

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